Trena Little – Video Strategy Academy 2.0
HEY BUSINESS OWNERS!
If there were a way to boost your bottom line without having to fork over more time (or worse—WASTINGtime) in your biz…
… that would be a dream come true for you, wouldn’t it?!
Wellllll, consider yourself lucky, friend, because there is a way: VIDEO.
(But don’t worry, I’ll show you how to do it the right way so you’re not drowning in oodles of to dos!)
You’ve been rockin’ the title “CEO” for a couple years, and LOVIN’ it.
It was always your dream to become your own boss and to help people your way, and you did the dang thing!
Over the last couple years, you’ve built a solid following on Facebook and Instagram. You created lots of content outside of social media, too—freebies, webinars, blog content, evergreen courses, group programs, and 1:1 mentorships galore.
And you’ve seen some success….
But does it feel like you could be doing MORE?
Maybe you saw steady growth in your social media following, engagement, inquiries, and income over the first couple of years, but now, it sort of feels like your business has… plateaued.
We don’t love that—you’re too early in the game to plateau!
We don’t love that—you’re too early in the game to plateau!
After doing some industry research, you’re seeing a lot of entrepreneurs in your space are focusing some real effort on creating video content.
Plus, you’ve found some pretty wild stats, like…
- 54% of visitors want to see more video content from a brand or business they support.
- 66% of video marketers get more qualified leads per year.
- In 2019, internet users spent 6 hours and 48 minutes per week watching videos online.
- 88% of video marketers are satisfied with the ROI of their video marketing efforts across media channels.
- Even with all that proof staring back at you, do you still find yourself hesitating to put your heart, time, and expertise into video?
YouTube, Instagram, Reels… WHERE DO YOU EVEN START?!
I get it.
The thought of learning and maintaining a new platform, and creating even MORE content than you already do on a daily, weekly, monthly basis feels tooooo overwhelming for comfort.
Not to mention the thought of having to show up on camera looking confident that you know what the heck you’re doing? EEK.
After all that research, you know video content could be the thing that takes your biz to the next level (helllooooo, 6+ figures!). But you might still be feeling…
- Tapped out with the content creation process
- Overwhelmed at the thought of learning and growing a new social media platform
- Nervous to show up on camera
- Worried your efforts will end up being a total waste of time, money, and resources
- Exhausted thinking about dedicating more time to social media
- Completely lost when it comes to creating a content strategy
Absolutely clueless about where to start!
Does the thought of tackling video make you feel like a total business newbie again?
(If so, those definitely aren’t the vibes we’re lookin’ for.)
Hold up there, friend. What if I told you it was possible to KNOW your video content would reach (and serve!) the very people who will move your business forward?
Welcome to Video Strategy Academy 2.0
(You’re going to LOVE this!)
VSA 2.0 is an all-inclusive program for female entrepreneurs like you who want to create video content that works harder to get you noticed & get you PAID!
“This course is incredible!! Nobody knows how to repurpose content as well as Trena does! She is the real deal, time-saver pro!” –Kristina B.
Creating easy video content is my JAM.
I can teach you evvvverything you need to know about creating an AMAZING video strategy and content that will actually help you make more money, and save you time in the long run. Not to mention, you’ll walk away feeling truly confident and embracing your uniqueness in front of the camera.
VSA 2.0 is a self-paced course and group coaching program with several modules jam-packed with all the deets (and templates galore!) you need to DIY your video content strategy, content planning, filming, editing, optimizing, promoting, and repurposing with ease—aka, the entire lifecycle of the content creation process!
Let me fill you in on a little secret…
Creating great video content is less about getting ONE video perfect, & more about starting with a strategy that will make sure all your effort counts for the long haul.
… but I didn’t always know that!
Hey heyyy, I’m Trena, a YouTube and Video Content Strategist who teaches women how to create video content that works harder to get you noticed and get you PAID inside of my signature program, Video Strategy Academy.
I was afraid creating video was just too risky. It felt like a crazy vulnerability hangover, especially if it wouldn’t get me any kind of crazy results to match.
But, when I finally got over the hump of creating that first video, and the second, and so on, something crazy happened—people listened, my audience grew, and I was no longer at a loss for what content to create or how to serve with crazy value. I didn’t need all the confidence in the world to build authority, I just needed to TAKE ACTION.
And now, not to toot my own horn, (maybe just a little…), I’m a pro at breaking down the technical aspects of video content creation, especially on YouTube. My goal is to make it less scary and less time-consuming for you—because I know you’ve got a HECK of a lot going on already.
Cut the confusion & overwhelm. Steal my strategy!
Here’s what we’ll cover inside of VSA 2.0—
PHASE 0: GET STARTED
Grab a cup of coffee (or tea) and create a game plan on how to tackle VSA 2.0 like a boss to eliminate overwhelm and start creating your own video content in a timeline that works for you.
- Get checklists & dates for you to actually get through this program and how to start taking action ASAP!
- Use my recommended course schedule & implement my ASANA template to keep you accountable & on track
- Introduction to milestone gifts, because I’m allll about rewarding you along the way!
PHASE 1: GET CLEAR
Grab those earbuds because it’s time to lay the foundation for your video content strategy & creation, plus how YouTube & video content fits into your overall marketing plan and strategy (SPOILER ALERT: YouTube is your FOREVER marketing plan)!
- Learn what makes a binge-worthy YouTube channel & video content
- Set up your YouTube channel for success, including an ENTIRE module on how to create your channel, from icons to banners, keywords, & everything in between
- Create your YouTube funnel, including the different types of videos you should be creating for your channel
- BONUS 1: YouTube Brand Board & Nailing Your Value Proposition
- BONUS 2: YouTube channel banner templates & a tutorial on how to DIY yours!
PHASE 2: GET NOTICED
Learn all my tips, tricks, & hacks to picking the BEST video ideas your audience wants to actually watch (#nomorecrickets)
- Establish a seamless video workflow & get help where you need it from me & our community
- Learn how to pick your GREEN LIGHT videos, aka spending time creating videos that will give you the best results
- Map out your complete video gameplan, including all the templates & details you need to figure out BEFORE you hit ‘Record’
- Get the downlow on the minimal tech you need & setting up your filming background so you can get professional-level videos anywhere
- BONUS 1: How to Use Asana With Your Workflow
- BONUS 2: How to Create a Lead Magnet & Email List
- BONUS 3: Video Editing Training
- BONUS 4: How to Host a Live Workshop to Make Money from YouTube Videos
PHASE 3: GET PAID
Grab a celebratory beverage because it’s time to make that money, honey! Enhance your ROI by learning everything you need to know about converting your audience into paying clients.
- Learn best practices in how to optimize, promote, and evaluate your videos to generate more leads, including video finalization & channel audits to see what content is working & what isn’t
- Repurpose your video content for leads on auto-pilot with the Video Multiplier Formula—my process on turning one video into 10+ pieces of content so you can create MORE in less time
- Develop your unique plan to not only REACH MORE PEOPLE, but to make more money (honey) in the process
- BONUS 1: Video Multiplier Formula
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